PartyGaming PLC have just published the report of the fourth quarter of 2007. The revenues for the year stand at about 448.2 million dollars.

PartyGaming met and by far exceeded last year's results. Their sales for the fourth quarter of 2007 approached 120 million dollars. Daily sales rose by 4% since the previous quarter, and rose by as much as 52% compared to the last year.

These big figures come mostly from the PartyBets and PartyCasino sites. The latter's sales exceeded last quarter's by 156%, resulting in an increase in revenues of 13%. Sports betting increased by 50% over the same period.

PartyPoker
PartyPokerDespite a decrease in sales of 3%, PartyPoker's revenue increased. The fourth quarter of 2007 saw 23% more revenues than 2006, or $72.6 million to be precise. Overall in 2007 their revenue was $288.8 million against $268.1 million in 2006.


das neue PartyPoker VIP ProgrammMitch Garber says the reason for this is the introduction of the new VIP program, which brought PartyPoker a nice increase in sales despite the lower number of customers. Indeed, the old system would reward new or unloyal players too soon, whereas the new program focuses much more on loyal players. A new bonus structure also helped make the profits rise.